What influencer sourcing actually means

Sourcing is what happens before the campaign. It's finding the 5–20 creators worth briefing from a universe of hundreds of thousands. Every brand marketing team does it — the question is whether you're spending 2 weeks on manual research or 30 minutes with the right tool.

Most influencer platforms call this “discovery,” and they solve it with audience filters: age, gender, location, engagement rate, fake follower detection. These are useful inputs, but they answer the wrong question. They tell you who follows a creator, not who pays them.

Deal history answers the question that matters: has this creator already monetised their audience with brands like yours? If yes, they have a proven commercial conversion path. How brand history works →

Why deal history changes sourcing

Audience analytics are a weak proxy for commercial performance. A creator can have perfect demographic alignment with your buyer persona and still deliver zero ROI — because their audience has never responded to sponsored content in your category.

Deal history flips the signal. Instead of predicting who might convert, you find creators who already have. Sulico indexes 1.2M brand deals across Instagram, TikTok, and YouTube — every one tagged by brand, niche, and date.

The sourcing shortcut: filter for creators with 3+ deals in your niche, active in the last 12 months, conflict-free against your competitors. You go from 350k+ profiles to a shortlist of 10–20 in under 30 minutes.

What you can do with Sulico

Search by brand partnership history

Find creators who've worked with brands in your niche — beauty, food, tech, fashion, and 30+ auto-tagged categories from real deal data.

Detect competitor conflicts

Flag creators who've recently promoted your direct competitors. One check takes 10 seconds, included in all paid plans. Learn more →

Get verified contacts

Direct email and LinkedIn — not generic contact@ addresses. 200 contacts/month on Brand, 600 on Agency.

Export to your CRM

One-click CSV export compatible with Lemlist, HubSpot, and Salesforce. No manual copy-pasting from profiles.

Sulico vs the market

Here's how Sulico compares to the major influencer platforms on the features that matter for sourcing. Prices verified June 2026.

FeatureSulicoModashHypeAuditorKolsquareUpfluence
Starting price€79/mo$199/mo~€399/mo€500/moCustom (12mo min)
Brand deal history✅ 1.2M deals❌❌❌❌
Conflict detection✅ Automatic❌❌❌❌
Database size350k+350M+219M+Millions12–14M+
Verified contacts✅✅⚠️⚠️✅
Free tierConflict checker14-day trialLimited❌Chrome extension
E-commerce integrations❌Shopify❌❌Shopify, Amazon, WooCommerce
Campaign management❌✅⚠️✅✅
AI features⚠️ Basic⚠️✅✅✅ Jaice AI

Sulico's trade-off: smaller database, no campaign management, no e-commerce integrations. In exchange: the only tool with deal history sourcing, conflict detection, and 2.5x–6x lower pricing. If you need a full campaign suite, look at Modash or Upfluence. If you need sourcing with commercial proof, Sulico is it.

Source influencers from commercial proof →

1.2M deals indexed · Conflict detection · CRM export included

See pricing
Brand €79/mo · Agency €129/mo · Try the free conflict checker

Frequently Asked Questions

What is an influencer sourcing tool?▾
An influencer sourcing tool helps brand marketing teams find the right creators before outreach. It's the discovery and qualification step — narrowing thousands of potential creators to a shortlist of 5–20 who actually fit your campaign. Most sourcing tools use audience analytics (demographics, engagement rate). Sulico is the only one that sources from commercial proof — which brands a creator has worked with, how often, and in which niches.
Why does deal history matter when sourcing influencers?▾
Audience stats tell you who follows a creator. Deal history tells you who pays them. A creator with 3+ brand deals in your niche has a proven commercial conversion path — their audience has already responded to sponsored content in your category. That's a stronger signal than engagement rate alone. Sulico indexes 1.2M+ brand deals to give you this signal.
How is Sulico different from Modash or HypeAuditor for sourcing?▾
Modash ($199/mo) and HypeAuditor (~€399/mo) focus on audience analytics — demographics, fake follower detection, engagement benchmarks. Sulico (€79/mo) focuses on commercial history — which brands a creator has worked with, how often, and whether there are competitor conflicts. If you need full campaign management, Modash is more complete. If you need sourcing with commercial proof, Sulico is faster and cheaper.
Does Sulico detect competitor conflicts during sourcing?▾
Yes. Sulico's conflict checker cross-references your competitor list against 1.2M indexed brand deals and flags creators who've recently worked with your direct competitors — before you send the first email. No other sourcing tool offers this. One check takes 10 seconds, and it's included in all paid plans.
How much does Sulico cost compared to other sourcing tools?▾
Sulico Brand is €79/month. Sulico Agency is €129/month. For comparison: Modash starts at $199/month, HypeAuditor at ~€399/month, Kolsquare at €500/month, and Upfluence requires a 12-month commitment at custom pricing (estimated $500+/month). Sulico is 2.5x to 6x cheaper and includes conflict detection that none of the others offer.
Related: UGC creator finder · Proven influencers for brands · Modash alternative · HypeAuditor alternative · Kolsquare alternative · Upfluence alternative