Last updated: June 2026
Kolsquare is one of Europe's leading influencer marketing platforms — and for good reason. With 2,000+ enterprise clients including Sephora, LVMH, JD Sports, and Warner Bros, a strong AI-powered search engine, and competitive intelligence dashboards, it's earned a 4.6/5 on G2. If you need a full enterprise campaign suite with social listening, Kolsquare is excellent.
But at €500/month for the Discovery plan (€420/month for Listening only), it's built for enterprise budgets. More importantly, Kolsquare doesn't tell you which brands a creator has actually worked with, and it can't flag creators who've recently promoted your competitors.
Quick Verdict: Kolsquare vs. Sulico
Choose Kolsquare if…
- You have an enterprise budget (€500+/month)
- You need social listening and competitive intelligence
- Campaign management is part of your workflow
- You're focused on France/EU creator marketplace
- You need API access or SSO (Enterprise plan)
Choose Sulico if…
- You need brand deal history verification
- Competitor conflict detection is a real concern
- Your budget is under €100/month
- You source 5–20 creators per campaign
- You export to Lemlist / HubSpot for outreach
Feature Comparison
| Feature | Kolsquare | Sulico |
|---|---|---|
| Starting price | €500/month (Discovery) | €79/month |
| Free plan | ❌ Demo only | ✅ Free conflict checker + 5 profiles/day |
| Creator database | Millions (4 platforms) | 350k+ verified (3 platforms) |
| Platforms | ✅ IG, TikTok, YouTube, Twitch | IG, TikTok, YouTube |
| Brand deal history | ❌ Not available | ✅ 1.2M deals indexed |
| Conflict detection | ❌ Not available | ✅ Automatic |
| Verified contacts | ⚠️ Partial | ✅ Direct email/LinkedIn |
| Social listening | ✅ Competitive dashboards | ❌ Not included |
| Campaign management | ✅ Full suite | ❌ Not included |
| Credibility scoring | ✅ AI-powered | ⚠️ Base score |
| API access | ✅ Enterprise plan | ❌ |
| CRM export | ⚠️ | ✅ One-click CSV |
| Startup discount | 30% (<3 years, <€500K raised) | — |
Pricing: Kolsquare vs. Sulico
| Plan | Kolsquare | Sulico |
|---|---|---|
| Entry | €420/month (Listening) Dashboards + competitive benchmarking | €79/month (Brand) 200 contacts/mo, deal history, conflict detection |
| Discovery | €500/month AI search, 100+ filters, CRM, unlimited queries | €129/month (Agency) 300+300 contacts, multi-client workspaces |
| Enterprise | Custom Payments, API, SSO | Contact us |
| Free tier | ❌ None | Free plan, no expiry |
💡 The maths: Switching from Kolsquare Discovery (€500/mo) to Sulico Brand (€79/mo) saves approximately €5,000 per year — and adds brand deal history and conflict detection that Kolsquare doesn't offer at any price point.
What Kolsquare Doesn't Do
1. Brand deal history
Kolsquare excels at creator discovery with AI-powered matching, credibility scoring, and 100+ search filters. But it doesn't index which brands a creator has actually worked with. You can find a creator who matches your audience demographics perfectly — but you can't verify they've ever been paid by a brand in your niche.
Sulico indexes 1.2M brand deals across Instagram, TikTok, and YouTube. Every deal is tagged by brand, niche, and date — fully filterable. You can search for creators with at least 3 beauty brand deals in the last 12 months. See how brand history works →
2. Competitor conflict detection
Before you brief a creator, you need to know whether they've recently promoted your direct competitors. Kolsquare doesn't offer this check. That means you can invest hours in outreach only to discover the creator has an exclusivity arrangement with your biggest competitor — or that their audience has already seen competitor-sponsored content from the same person.
Sulico's conflict checker cross-references your competitor list against 1.2M indexed deals and flags the risk in 10 seconds. Try it free →
Try Sulico free — no credit card needed
5 full creator profiles/day · 1 conflict check/day · Instagram, TikTok, YouTube
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