Last updated: May 2026

Modash is one of the most established influencer marketing platforms on the market — and for teams running large-scale campaigns with Shopify integrations and global payment workflows, it earns its price. But at $199/month for the entry plan, it’s significantly out of reach for most brand-side marketing teams managing 2–3 campaigns per year.

More importantly, Modash doesn’t tell you whether a creator has recently worked with your competitors. That’s a gap that costs brands thousands in wasted briefs and awkward conversations.

Quick Verdict: Modash vs. Sulico

Choose Modash if…

  • You run high-volume campaigns (250+ creators)
  • You need built-in global creator payments
  • You use Shopify for product gifting workflows
  • You have a team of 5+ managing influencer programs
  • Automated campaign tracking (ROAS, EMV) is essential

Choose Sulico if…

  • You source 5–20 creators per campaign (typical brand team)
  • You need to verify deal history in your niche
  • Competitor conflict risk is a real concern
  • Budget is under €50/month
  • You export to Lemlist / HubSpot / Salesforce

Feature Comparison

Feature Modash Sulico
Starting price $199/month €20/month
Free plan ⚠️ 14-day trial (20 profiles only) ✅ Free plan (5 profiles/day, no limit)
Creator database 380M+ profiles 350,000+ verified profiles
Platforms covered ✅ Instagram, TikTok, YouTube ✅ Instagram, TikTok, YouTube
Brand deal history (niche proof) ⚠️ Partial — collaboration timeline shown ✅ 1.2M deals indexed, filterable by niche
Competitor conflict detection ❌ Not available ✅ Automatic — flag before outreach
Verified decision-maker contacts ⚠️ Public emails only (when listed) ✅ Direct email/LinkedIn, not contact@
Audience analytics ✅ Age, gender, location, fake follower detection Age, gender, location
Campaign tracking (ROAS, EMV) ✅ Automated (Performance plan) ❌ Not included
Global creator payments ✅ 180+ countries (Performance plan) ❌ Not included
Shopify integration ✅ Product gifting and promo codes ❌ Not included
CRM export (Lemlist, HubSpot) ⚠️ CSV export (Performance plan) ✅ One-click CSV, all plans
Engagement rate calculator ❌ Not standalone ✅ Free at sulico.net/ressources

Pricing: Modash vs. Sulico

This is where the difference is most visible. Modash is designed for teams running large influencer programs with dedicated budgets. Sulico is built for brand marketing teams who need discovery and sourcing — without paying for features they don’t use.

Plan Modash Sulico
Entry / Starter $199/month (Essentials)
100 creators, 300 profiles/mo, 2 seats		 €20/month (Starter)
Unlimited search, 5 full profiles/day
Mid-tier $499/month (Performance)
250 creators, payments, affiliate mgmt		 €100/month (Pro)
Unlimited conflicts, full deal history
Enterprise $14,700+/year Contact us
Free tier 14-day trial (very limited) Free plan, no expiry

💡 The maths: Switching from Modash Essentials ($199/mo) to Sulico Pro (€100/mo) saves approximately €1,200+ per year — and adds competitor conflict detection that Modash doesn’t offer at any price point.

The Two Things Modash Doesn’t Do

1. Competitor conflict detection

Modash shows audience analytics and some collaboration history — but it doesn’t tell you whether a creator has recently worked with your direct competitors. That means you can spend hours shortlisting creators, writing briefs, and starting conversations — only to discover the creator has an exclusivity clause with your biggest competitor.

Sulico’s conflict checker cross-references your competitor list against 1.2M indexed brand deals and flags the risk before you send the first email. One check takes 10 seconds. Try it free →

2. Verified niche deal history

Modash does surface collaboration timelines, but the data is partial and not searchable by niche. Sulico’s 1.2M indexed deals are fully filterable: you can search for creators who have at least 2 brand deals in “sustainable skincare” in the last 12 months. That’s the difference between a list of creators who look like they fit your niche and creators who have proven they work in it.

How to find proven influencers for your brand →

Try Sulico free — no credit card needed

5 full creator profiles/day · 1 conflict check/day · Instagram, TikTok, YouTube

Start for free →
Paid plans from €20/month · Cancel anytime

Frequently Asked Questions

Is there a free Modash alternative? ▾
Yes. Sulico offers a free plan with 5 full creator profiles per day and 1 competitor conflict check per day — no credit card required. Paid plans start at €20/month, compared to Modash’s $199/month entry plan.
What does Modash not have that Sulico does? ▾
Modash doesn’t offer automatic competitor conflict detection — the ability to flag creators who have recently worked with your direct competitors before you reach out. Sulico also provides verified decision-maker contacts (not just publicly listed emails), and indexes 1.2M brand deals for niche history verification.
When is Modash the better choice? ▾
Modash is the stronger option if you need a full end-to-end influencer management suite: campaign tracking with automated reporting, global creator payments across 180+ countries, Shopify product gifting, and a large team with multiple seats. If you primarily need discovery and sourcing, Sulico is faster and significantly cheaper.
How does Sulico pricing compare to Modash? ▾
Modash Essentials starts at $199/month. Sulico Starter starts at €20/month — approximately 10x cheaper. Sulico Pro (with unlimited conflict detection and full deal history) is €100/month, still 2x cheaper than Modash’s entry plan.