Most influencer tools tell you who an audience is. Sulico tells you who an influencer has already worked with — brand by brand, deal by deal. Before you spend €3k+ briefing a creator, you should know if they posted for your direct competitor 6 weeks ago, whether they have an affinity for products in your category, and how often they actually monetise their audience.
Why brand history matters more than audience stats
1. Conflict risk: your competitor was there first
Audience demographics tell you whether an influencer's followers match your target customer. They don't tell you whether the same followers were just shown a paid post for your nearest competitor three weeks ago. If your campaign launches into the wake of a competitor's message, your conversion rate drops — and your influencer credibility takes a hit because their feed looks like a category catalogue. Brand history is the only data point that surfaces this risk before money moves.
2. Authenticity check: did they actually use products like yours?
A creator with three past beauty deals across two years is a different bet from a creator with twelve beauty deals in six months. The first has selective taste; the second has high inventory. Sulico's brand history surfaces the categories a creator has actually worked in, the cadence, and whether your niche fits their organic content — or only their sponsored content.
3. Negotiation leverage: knowing their deal frequency
Creators who do 1–2 brand deals per month tend to charge less per deal but deliver higher engagement, because their audience isn't fatigued. Creators with 8+ deals/month often price themselves at premium rates that no longer match performance. Brand history gives you the data to negotiate fairly — or to walk away.
What Sulico shows you for every creator
Each influencer profile on Sulico includes a structured deal history panel. No PDF reports. No agency middlemen. Just the data your decision needs:
- Brand name + first and last deal date — see when the relationship started and whether it's still active
- Number of deals per brand — one-offs vs. recurring partners are a loyalty signal you can use in pitches
- Niche categories of past brands — auto-tagged across beauty, fashion, tech, food, fitness, gaming, finance, and 30+ other verticals
- Cross-platform coverage — deals indexed across Instagram, TikTok, YouTube, and Twitch in one unified view
- Recency filter — isolate the last 3, 6, or 12 months to detect active partnerships fast
How it's different from Modash and HypeAuditor
Sulico isn't trying to be a campaign management suite. We do one thing better than anyone else: surface the commercial history that other tools either don't track, or only show as a thin sponsorship timeline.
| Capability | Modash | HypeAuditor | Sulico |
|---|---|---|---|
| Audience demographics | ✅ | ✅ | ✅ |
| Past brand partnerships | ⚠️ Partial | ❌ | ✅ Full history |
| Deal frequency per brand | ❌ | ❌ | ✅ |
| Pricing (entry plan) | €400/mo | €400/mo | €79/mo |
Use cases — what brands do with deal history
Beauty brand
Checks creators for cosmetic conflicts before a paid campaign, eliminating 3 of 12 candidates in a single afternoon.
DTC fashion brand
Avoids influencers who recently posted competitor hauls, protecting brand voice during a launch week.
Agency screening
Pre-qualifies 50 creators for a client in 30 minutes instead of 2 weeks — with conflict scores attached.
Check any influencer's brand history
1.2M+ deals indexed · Instagram, TikTok, YouTube, Twitch
Run a free check →