The hidden cost of skipped conflict checks
Imagine launching your spring campaign with a creator who posted for your single closest competitor three weeks ago. Their audience hasn't forgotten. The comment section reminds them. Your engagement rate halves. Your team scrambles to explain why a €6k brief just became a public credibility issue.
Industry surveys we run with brand-side marketers suggest 30–40% of unchecked influencer campaigns have at least one undisclosed competitor partnership in the prior 6 months. Most surface only after launch. The damage isn't just financial — it's the audience trust loss that compounds every time your brand looks like one entry in a creator's rotating sponsor list.
A 30-second conflict check before you sign would catch most of it. Almost no one runs one, because the data has never been searchable. That's the problem Sulico solves →
How Sulico's conflict check works
Paste creator @handles or upload CSV
Drop a single handle for a quick check, or upload a full shortlist (50–500 creators) on the Brand plan. Sulico normalises handles across Instagram, TikTok, YouTube and Twitch automatically.
Add your competitor brand names
Five to ten direct competitors is the typical setup. You can save these as a competitor list once and re-use it on every future check — no copy-paste each time.
Sulico cross-references our 1.2M brand deal database
Each creator is matched against every indexed deal involving your competitor list. We surface direct sponsored deals, affiliate ties, promo code usage, and disclosed partnerships — not just hashtag mentions.
Get a flagged report in under 60 seconds
Each creator returns with a clear status: high-risk (deal in last 90 days), medium (90–365 days), or clean. Export the report as CSV for the team meeting — or send a screenshot to your client.
Free vs paid:
- Free: 1 check/day without account, unlimited single-creator checks with email signup
- Brand plan (€79/month): bulk CSV upload, 200 creator deep-dives, history export
- Agency plan (€129/month): multi-brand workspaces, saved competitor lists per client
Run your first conflict check →
1.2M+ deals indexed · No credit card · Results in under 60 seconds
Start freeWhat our customers catch
Beauty brand
Caught a creator who'd done a sponsored post for a direct competitor 8 weeks before the planned campaign — one paid post that would have torpedoed the launch narrative.
Fashion DTC
Avoided a €4k deal with a creator who had ongoing affiliate ties to a fast-fashion competitor, surfaced only because Sulico tracks active affiliate relationships, not just one-off posts.
Agency screening
Pre-screened 30 creators for a tech client and eliminated 7 conflicts in 1 hour — a process that previously took the account manager 2 full days of manual research.