The “audience stats” trap

For ten years, every influencer tool has competed on the same axis: who can analyse audience demographics best. Engagement rate. Fake follower detection. Audience overlap charts. Modash and HypeAuditor are excellent at it — and at €400/month each, they should be.

The problem is that audience analytics are a weak proxy for commercial performance. A creator can have 8% engagement on selfies and 0.4% conversion on sponsored posts. Their audience might be perfectly demographically aligned with your buyer and still not buy, because they've never been monetised on anything like your product before.

The signal that actually matters is simpler: has this creator already monetised their audience with brands like yours? If yes, they have a proven commercial conversion path. If no, every campaign with them is an experiment. Sulico is built around that single question. See how brand history works →

What “proven” means at Sulico

We don't label a creator as proven on vibes. We use four explicit criteria, every one of which is auditable from their deal records:

3+ distinct brand partnerships

Indexed in our database, across any platform. Single-deal creators are tagged separately so you can choose your risk level.

Active in the last 12 months

At least one verified brand deal in the past year. Dormant creators get a separate “legacy” tag.

Clear niche alignment

We tag every deal with a brand category. Creators with ≥60% of deals in one niche are flagged as that niche's specialist.

Cross-platform consistency

Posting and engagement signal on at least 2 of Instagram, TikTok, YouTube, Twitch. Single-platform fragility is flagged.

The Sulico filter stack

Once you've set what proven means for your campaign, the filter stack narrows 350k+ creators to a shortlist in minutes:

1

Niche

Beauty, fashion, tech, food, lifestyle, gaming, fitness, finance, parenting, and 30+ more categories — auto-tagged from deal history.

2

Platform

Instagram, TikTok, YouTube, Twitch. Filter to a single platform or stack multiples.

3

Follower range

10k–50k (nano-micro), 50k–200k (micro), 200k–1M (mid), 1M+ (macro). Choose the conversion bracket that fits your budget.

4

Brand pool overlap

Creators who've worked with brands similar to yours. The unique Sulico filter no other tool offers.

5

Conflict-free

No past deal with your specified competitor list. More on conflict detection →

Use cases — what brands have sourced through Sulico

Skincare brand

Sourced 8 creators with prior beauty partnerships in 45 minutes — all conflict-free against their top 6 competitors.

Tech accessory brand

Found 12 mid-tier influencers with consumer electronics history, narrowed from a 350-creator candidate pool.

Plant-based food brand

Identified 15 creators who'd previously posted for natural / organic brands — not generic food creators.

Start sourcing proven creators →

350k+ creators · 1.2M brand deals indexed · Conflict detection included

See pricing
Brand €79/mo · Agency €129/mo · Try the free conflict checker

Pricing snapshot

PlanWhat you getPrice
Brand200 verified creator contacts, niche filters, conflict detection€79/month
Agency300 brand + 300 creator contacts, multi-client workspaces, saved competitor lists€129/month

See full pricing details →

Frequently Asked Questions

How does Sulico verify a creator has 'proven' commercial performance?▾
A creator is tagged as 'proven' when they meet four criteria: at least 3 distinct brand partnerships indexed in our database, at least one deal in the last 12 months, a clear niche signal from auto-tagged categories, and consistent posting activity across at least 2 platforms. Every signal is verifiable from the underlying deal records.
What's the difference between Sulico and an influencer database like Modash?▾
Modash and similar tools focus on audience analytics — demographics, engagement rate, fake follower detection. Sulico focuses on commercial history — which brands a creator has worked with, how often, and in which niches. We're cheaper (€79/mo vs €400/mo) because we don't try to be a full campaign suite. We're the layer you use before deciding who's worth a brief.
Can I filter creators by past brand partnerships?▾
Yes. The Sulico filter stack lets you search by niche, platform, follower range, brand pool overlap (creators who've worked with brands similar to yours), and conflict-free status against your competitor list. You can also exclude creators who haven't done a deal in the last 6 or 12 months.
How do you keep the data fresh?▾
Sulico re-scans creator activity weekly. Each deal record carries a verification timestamp and is automatically flagged if we can't reconfirm it during a scan. Recency filters (3 months, 6 months, 12 months) help you act on the freshest signal.
How does Sulico's pricing compare to alternatives?▾
Sulico Brand is €79/month for 200 verified creator contacts, niche filters, and conflict detection. Sulico Agency is €129/month with multi-client workspaces and 300+300 contacts. Modash and HypeAuditor start around €400/month and don't include conflict detection or full brand history filtering.
Related: Influencer brand history · Influencer conflict check · Free conflict checker · Pricing · Best influencers for brands