As 2024 comes to a close, brands are making their final push with creative influencer marketing campaigns on YouTube. From gaming partnerships to automotive reviews, December has seen diverse collaborations between top creators and leading brands. Let's explore ten standout influencer campaigns that caught our attention this month.
UK-based football channel AFTVmedia partnered with Chicken Shop for a sponsored short discussing whether Tottenham is still considered among the "Big Six" clubs. The food delivery brand cleverly integrated their promotion into football content, offering viewers a free side of fries on their first purchase when signing up to the Chicken Shop app. This targeted partnership connects with AFTV's dedicated football audience while promoting the restaurant's digital ordering platform.
Gaming creator xNestorio collaborated with Lunar Client for his "Minecraft but Life is Backwards" long-form video. The Minecraft content creator seamlessly incorporated the gaming client brand into his unique gameplay concept, directing viewers to purchase Lunar Client merchandise through his sponsored link. This partnership demonstrates how gaming brands can effectively integrate with creator content that naturally aligns with their products.
French gaming streamer AlphaReplay partnered with beverage brand Holy for his end-of-year content. The creator offered his audience a 10% discount with code "ALPHA" and an additional €5 off first purchases with code "ALPHA5." This collaboration showcases how beverage brands can effectively reach gaming audiences through long-form streaming content, providing tangible value to viewers through exclusive discount codes.
French gaming channel Les Lives de Boblennon highlighted their partnership with Instant Gaming during a Dragon Ball Z gameplay video. The collaboration directs viewers to support the creator through Instant Gaming's platform, demonstrating how game distribution platforms can effectively partner with gaming content creators for mutual benefit.
Family-friendly gaming creator Thinknoodles partnered with Epic Games to promote LEGO Fortnite Brick Life. The sponsored video clearly identifies the partnership with appropriate hashtags (#EpicPartner #LFBrickLife) while providing a direct link for viewers to check out the game. This collaboration effectively targets the family gaming audience that aligns with both the creator's channel and LEGO Fortnite's demographic.
French creator QUENTIN published a comprehensive one-year review of his Tesla Model Y, incorporating a referral code that offers viewers €500 off their Tesla purchase. This authentic, experience-based content provides valuable insights for potential Tesla customers while incentivizing purchases through the creator's referral program. The 20-minute video covers everything from maintenance costs to battery performance, demonstrating how automotive brands can leverage creator experiences for detailed product showcasing.
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