Campaign
10 Influencer Campaigns on YouTube - February 2025
February 2025 has already seen some remarkable influencer marketing campaigns.
February 2025 has already seen some remarkable influencer marketing campaigns.
As brands continue to leverage the power of YouTube for reaching audiences, February 2025 has already seen some remarkable influencer marketing campaigns. From tech giants to financial services, these partnerships showcase the diversity and creativity in today's influencer marketing landscape. Let's explore ten standout brand collaborations that caught our attention this month.
1. L'Oréal Paris x Sneha Sen
Beauty giant L'Oréal Paris partnered with Indian beauty blogger Sneha Sen for a wedding season hair transformation campaign. Featuring L'Oréal's Casting Crème Gloss Ultra Visible in Caramel Brown, the content showcased the product's vibrant color and shine while emphasizing its ease of use. The campaign effectively targeted the wedding season audience with the hashtag #NewColorNewMe, generating over 75,000 views.
2. Revolut x Mastu
Popular French creator Mastu collaborated with fintech company Revolut in a high-performing campaign that generated over 2.7 million views. The partnership featured a promotional link offering viewers 20€ and entry into a 5,000€ prize draw. The campaign's success demonstrates how financial services brands can effectively reach younger audiences through entertaining content creators.
3. Revolut x AnttonRacca
In another successful Revolut partnership, French creator AnttonRacca produced a creative fictional narrative that incorporated the brand's offering. The storytelling approach generated impressive engagement with over 1.5 million views and 32,000 likes. This campaign demonstrates how brands can integrate their messaging into entertaining narrative content.
4. Squarespace x How To Renovate A Chateau
Home renovation channel "How To Renovate A Chateau" partnered with website builder Squarespace in a seamless integration within their master suite renovation content. The campaign offered viewers 10% off their first website or domain purchase with a special code. With over 190,000 views and 15,000 likes, this partnership shows how lifestyle content can effectively showcase digital services.
5. TF1 x Popcorn
French talk show Popcorn collaborated with television network TF1 to celebrate the channel's 50th anniversary. The special "Rewind" episode garnered nearly 51,000 views and showcased how media companies can leverage creator partnerships for milestone celebrations. The campaign was clearly marked as a commercial collaboration while maintaining the show's entertaining format.
6. IBM x Tech With Lucy
Tech educator Lucy Wang partnered with IBM to showcase Watson Code Assistant's AI-powered coding capabilities. The educational content demonstrated practical applications for both beginners and experienced developers, highlighting features like code generation, documentation, and unit testing. This B2B-focused campaign illustrates how technical products can be effectively explained through expert creator partnerships.
7. Aldi x Solary Fortnite
Grocery retailer Aldi continued its esports marketing strategy through a partnership with French gaming channel Solary Fortnite. The campaign highlighted Aldi's commitment to supporting esports development, reaching the gaming community through relevant content creators. This collaboration demonstrates how non-endemic brands can successfully enter the gaming space.
8. Daily Wire x Jordan B Peterson
Media company Daily Wire collaborated with popular intellectual Jordan B Peterson in a podcast featuring Vani Hari discussing the food industry. The campaign promoted Daily Wire+ subscription service for ad-free podcast experiences and exclusive content. With over 90,000 views, this partnership shows how subscription-based media platforms can leverage thought leaders to drive conversions.
9. FUTGG x AuzioMF
Gaming resource platform FUTGG partnered with FC 25 content creator AuzioMF to promote their app and web services for game prices, evolutions, tactics, and more. The integration within relevant gaming content generated over 286,000 views, demonstrating how specialized tools can reach targeted gaming communities through influential players.
10. Holy x ZackNaniTV
French creator ZackNani collaborated with clothing brand Holy in a promotional campaign offering viewers a 5€ discount on their first purchase with a special code. The partnership generated over 55,000 views and showcases how fashion brands can effectively leverage creator audiences for direct response campaigns.
Find New Brands Investing in Influencer Marketing
Find new brands that invest in influence marketing! Try Sulico for free to discover brands investing in influencer marketing. Get their contacts, email, and LinkedIn. Don't waste time – test it yourself for free! As social media continues to evolve, brands are creating innovative influencer campaigns. Exciting trends are emerging in the world of influencer marketing.
Visit sulico.net today to start discovering potential brand partners for your next campaign.
