As brands continue to leverage the power of social media influencers, March 2025 has seen some impressive Instagram collaborations. From fashion to travel, beauty to language learning, these partnerships showcase the diverse ways brands are connecting with audiences through creator content. Let's explore ten standout influencer campaigns that caught our attention this month.
Fashion brand Adanola partnered with French creator Hilonagos_off for a stylish clothing promotion. The creator shared a post featuring Adanola's earthy-toned apparel with the caption "Une tenue qui fit comme ça ou rien 🤎" (An outfit that fits like this or nothing). The minimalist aesthetic and perfect fit showcased the brand's commitment to quality fashion essentials.
Momcozy, a brand specializing in products for nursing mothers, collaborated with creator Giuseppacrl for an authentic campaign targeting new parents. The video highlighted the creator's routine as a breastfeeding mother of two, demonstrating how Momcozy's products simplify daily life. The partnership included exclusive discount codes (giuseppaBP for 10% off the M6 product and giuse15F for 15% off the Baby Bottle Washer), adding tangible value for followers.
Travel company Tourlane teamed up with creator Jesta_Hillmann for a family travel campaign showcasing Thailand, often called "the land of smiles." The short video captured authentic family vacation moments while offering viewers a substantial €200 discount with the code JESTA200 (valid until May 31, 2025). This campaign effectively combined aspirational travel content with an attractive promotional offer.
Luxury fashion house Jean Paul Gaultier collaborated with creator Akamztweenty for a high-end campaign featuring the iconic Venice Simplon-Orient-Express. The post invited followers to "embark on a scandalous journey" with the brand, perfectly aligning with Jean Paul Gaultier's bold and adventurous brand identity while leveraging the creator's sophisticated aesthetic.
Art supplies retailer Rougier & Plé partnered with art educator Tutodraw for a community-focused campaign announcing the winners of their DrawBox Tokyo contest. The video highlighted user-submitted artwork and announced the three winners selected based on drawing quality, balance, personal appeal, and age. This campaign successfully built community engagement while showcasing the creative possibilities with Rougier & Plé products.
Language learning app Duolingo collaborated with creator Lestudiodanielle for a touching short video depicting a romantic airport goodbye scene. The content cleverly integrated Duolingo's focus on language learning with emotional storytelling, capturing the audience's attention with the caption "Il est venu lui dire au revoir à l'aéroport 🥹 Trop romantique" (He came to say goodbye to her at the airport. Too romantic).
Fast fashion retailer Shein partnered with creator Manontanti for a spring collection showcase. The video featured multiple outfits with specific product reference numbers for easy shopping. The collaboration included special promotional codes (HNJH3 to access promotions and PRMANON for 15% off purchases over €29 and 20% off purchases over €69), creating a direct path from inspiration to purchase.
In another Shein collaboration, creator Beautybysuzy7 focused on lifestyle and travel accessories rather than fashion. The campaign highlighted decorative books, a customizable backpack, and a multi-functional travel bag with USB charging capabilities. The creator provided specific product IDs, direct links, and the promotional code ModeQ4Suzy, demonstrating Shein's versatility beyond clothing.
Luxury jewelry brand Chaumet collaborated with creator Miniverse for an elegant campaign set in Paris. The simple yet sophisticated post featured the creator wearing Chaumet jewelry with the hashtags #BeedeChaumet, #Chaumet, and #CelebritiesinChaumet. This partnership exemplifies how luxury brands are embracing influencer marketing while maintaining their premium positioning.
Sleep product company Emma-Sleep partnered with creator Sweet_home_mimi for a campaign targeting new parents. The content focused on creating comfortable sleep environments, particularly for parents whose babies are starting to sleep through the night. The collaboration promoted Emma-Sleep's "Sleep Week" sale offering up to 50% off plus an additional 10% discount with the code SWEETMIMI (valid until March 27), creating urgency while addressing a specific audience need.
Find new brands that invest in influence marketing! Try Sulico for free to discover brands investing in influencer marketing. Get their contacts, email, and LinkedIn. Don't waste time – test it yourself for free! As social media continues to evolve, brands are creating innovative influencer campaigns. Exciting trends are emerging in the world of influencer marketing.
