As the holiday season wrapped up, brands leveraged TikTok's powerful platform to connect with audiences through creative influencer partnerships. December 2024 saw an impressive array of campaigns spanning fashion, beauty, food, gaming, and more. Let's explore ten standout brand collaborations that captured attention during the festive month.
French creator Pierre Painchaud partnered with high-end department store Printemps for their Christmas campaign, "Printemps Express." The festive-themed content showcased the brand's holiday offerings with Pierre's signature style, garnering over 42,000 views and 4,200 likes. The collaboration effectively captured the magical holiday shopping experience that Printemps is known for.
UK food creator Xav (xavskitchen) collaborated with kitchen appliance brand Kenwood to create a mouthwatering Beef Wellington tutorial using the Kenwood Go Collection. Positioned as "the perfect Christmas gift," this campaign cleverly combined seasonal recipe content with product demonstration, showcasing the versatility of Kenwood's appliances for holiday cooking.
Tasmin Dhaliwal created a playful "let them eat cake" themed video for nail polish brand Essie, combining nail art inspiration with engaging food content. This creative approach garnered nearly 100,000 views, making it one of the most-viewed influencer campaigns of the month. The holiday-themed nail designs perfectly aligned with Essie's colorful, trend-setting brand identity.
French influencer Diandra Coquand partnered with fashion retailer Pull&Bear for their #pullandbearcommunity campaign. The content highlighted seasonal styles while emphasizing the community aspect of the brand, encouraging followers to see themselves as part of the Pull&Bear lifestyle rather than just consumers.
Canadian creator Syd created a humorous historical-themed video for mobile game Monopoly Go, imagining how a Victorian child would react to the digital game. This creative approach to gaming promotion garnered strong engagement and showcased how brands can leverage creator creativity to present products in unexpected, entertaining ways.
Marie In Paris collaborated with French marketplace Leboncoin for a holiday-focused campaign promoting the platform as "the best Christmas gift idea." The content resonated with budget-conscious holiday shoppers looking for alternative gift options during the expensive festive season, positioning Leboncoin as a practical solution for Christmas shopping.
UK food content creator Bored of Lunch partnered with Philadelphia cream cheese for a festive recipe campaign featuring Air Fryer Mushroom & Philly Crostinis. The detailed tutorial showcased Philadelphia as an essential ingredient for holiday entertaining, with the creator providing a complete recipe and method. This content exemplifies how brands can deliver genuine value through influencer partnerships.
UK baker Lara Cakes created a themed cake inspired by Netflix's holiday film "That Christmas," featuring a suspended Santa design. This creative interpretation of a movie scene translated into engaging content that promoted the Netflix original while showcasing the creator's baking talents. The post generated over 26,000 views, demonstrating the effectiveness of entertainment-themed content.
British creator Joe Tasker partnered with Monopoly Go for a New Year's themed campaign that humorously played on end-of-year anxieties while promoting the game's rewards system. With over 12,000 views, this timely content connected with audiences during the transition to 2025, showing how brands can leverage calendar moments for relevant promotions.
French creator Enzo WTM collaborated with L'Oréal Paris for a makeup-focused campaign that showcased the brand's products for holiday beauty looks. The partnership aligned with L'Oréal's strategy to reach younger audiences through relatable content creators who can demonstrate products in authentic ways.
Find new brands that invest in influence marketing! Try Sulico for free to discover brands investing in influencer marketing. Get their contacts, email, and LinkedIn. Don't waste time – test it yourself for free! As social media continues to evolve, brands are creating innovative influencer campaigns. Exciting trends are emerging in the world of influencer marketing.
