In the ever-evolving world of social media marketing, TikTok continues to be a powerhouse platform for brands looking to connect with audiences through influential creators. This January 2025, we've seen some remarkable collaborations between top brands and content creators. Let's dive into the most noteworthy influencer campaigns that kicked off the new year.
Samsung UK teamed up with popular creator Moyo (yourboymoyo) to showcase the highly anticipated Galaxy S25 Ultra. The campaign highlighted the smartphone's advanced camera capabilities and new AI features, including Gemini Live. Moyo's engaging presentation style perfectly complemented Samsung's innovative product, generating over 160,000 views and strong engagement from tech enthusiasts.
Fashion giant Shein partnered with influencer Nicolle Figueroa (nicollefigueroaa) for a trendy collection showcase that resonated strongly with the platform's style-conscious audience. The campaign encouraged viewers to follow Shein for the latest trends and offered exclusive discounts through Figueroa's personalized code. With over 1.5 million views and 153,000 likes, this collaboration proved to be one of January's most successful fashion campaigns.
Amazon's influencer storefront program got a boost from creator Brandese, who created a beauty-focused tutorial highlighting products available through her Amazon storefront. The eyebrow styling video directed viewers to shop the featured products through the link in her bio. The authentic approach to product integration resulted in more than 166,000 views and nearly 13,000 likes.
Skincare brand Cerave partnered with UK creator LucyJane (lucyy.jd) for an ASMR morning routine video featuring their hydrating cleanser soap bar and blemish control gel. The satisfying ASMR format perfectly complemented the skincare products, creating a calming yet engaging piece of content that garnered over 151,000 views and strong engagement within the beauty community.
Fashion retailer White Fox Boutique collaborated with creator Nifè (itsjustnifee) in a lighthearted campaign offering viewers 15% off with her personalized code "ITSJUSTNIFE." The relatable content and exclusive discount drove significant engagement, with over 167,000 views and 19,000 likes, demonstrating the effectiveness of authentic influencer partnerships in the fashion space.
Luxury brand Armani Beauty partnered with French creator Marina (lifeas_marina) to promote their new My Way Ylang fragrance. The campaign featured Marina's genuine excitement about the scent, creating an authentic connection with her audience. The collaboration with Marionnaud France helped position the winter launch of this summer-inspired fragrance, generating strong interest among beauty enthusiasts.
French bank LCL collaborated with travel creator Cyril (cyrilschr) to showcase their City Explorer app, positioning it as an essential travel companion. The campaign effectively demonstrated the app's practical benefits for travelers while maintaining Cyril's authentic voice and travel expertise. With nearly 8,000 views, the campaign successfully reached LCL's target audience of young travelers.
Expanding beyond fashion, Shein promoted their home collection through a partnership with lifestyle creator Kayline (kayline.dr). The campaign directed viewers to use code "ESAD4" to discover Kayline's curated selection of home products. This collaboration demonstrates Shein's strategic expansion into the home goods market through trusted influencer recommendations.
French furniture and home décor retailer Vente-unique.com partnered with creator Fleur Fratacci for a playful "cosy vs. coquette" themed video showcasing their diverse furniture styles. The campaign generated impressive engagement with over 188,000 views and nearly 26,000 likes, highlighting the effectiveness of trend-based content in the home décor space.
Audible collaborated with book influencer Polat (polatandhisbooks) to promote their audiobook service and specific titles. The enthusiastic content captured Polat's genuine excitement about listening to the featured books, resonating with the BookTok community. This partnership demonstrates how niche creators can effectively reach targeted audiences for specialized services.
Find new brands that invest in influence marketing! Try Sulico for free to discover brands investing in influencer marketing. Get their contacts, email, and LinkedIn. Don't waste time – test it yourself for free! As social media continues to evolve, brands are creating innovative influencer campaigns. Exciting trends are emerging in the world of influencer marketing.
