Why audit competitor campaigns

Before you spend your influencer budget, you need to know what your competitors are doing. Not out of curiosity — out of strategic necessity. If your main competitor works with 50 creators in your niche, contacting the same ones without knowing is a conflict risk. And if you don't know which platforms they prioritise, you risk spending in the wrong place.

The problem: this information is invisible. No tool centralises brand × influencer partnerships in a searchable way. You'd have to manually scroll Instagram profiles, search for sponsored mentions on TikTok, cross-reference data — 1 to 2 weeks of work per campaign.

Sulico indexes 1.2M influencer deals across 350k+ creators and 100,000+ brands. A competitor brand audit takes 10 seconds. How brand history works →

What the Sulico audit reveals

For every competitor brand you audit, you get:

  • Creator count — how many influencers have worked with this brand, a direct measure of their influencer program scale
  • Top niches — beauty, sport, food, tech, lifestyle, and 30+ categories with percentage breakdown
  • Active platforms — Instagram, TikTok, YouTube with creator count per platform
  • Deal volume — total indexed partnerships, a measure of influencer investment
  • Top creators — the most active influencers with this brand, sorted by deal volume

Real example: auditing Nike reveals 144 creators, 328 deals, Sport-dominant niche, and a platform split of Instagram (92) / YouTube (40) / TikTok (12). In 10 seconds, you know exactly where Nike invests.

How it works

1

Enter a brand

Type your competitor's name into the tool — Nike, Sephora, Shein, or any of the 100,000+ indexed brands.

2

Instant results

Statistics (creators, niches, platforms, volume) appear immediately. Free, no signup required.

3

Unlock creators

Enter your email to see the full creator list and receive the audit report by email.

Use cases

Skincare brand

Audit Sephora or L'Oréal to identify beauty creators already proven in your niche — then source them on Sulico.

Food brand

Audit a direct competitor to discover which platforms they invest in most and adapt your content strategy.

Tech startup

Audit established players to map their influencer network and find creators they haven't activated yet.

Run your first audit →

Free · No signup · Results in 10 seconds

Start audit
Or access the full database · See pricing

Frequently Asked Questions

How does Sulico's competitor campaign audit work?▾
Enter a competitor brand name into the tool. Sulico queries its database of 1.2M+ indexed brand deals and instantly returns the number of creators who've worked with that brand, top niches, active platforms (Instagram, TikTok, YouTube), and total deal volume. Statistics are free — the creator name list requires an email to unlock.
Which brands can I audit?▾
Any brand in Sulico's database of 100,000+ indexed brands. The most active brands in influencer marketing (Nike, Sephora, Shein, Adidas, etc.) have the most complete results. If a brand returns no results, it doesn't have indexed partnerships in our database yet.
Is the audit really free?▾
Yes. Aggregate statistics (creator count, niches, platforms, deal volume) are entirely free with no signup required. To see the individual creator list and receive a full report by email, you just need to enter your email address — no credit card, no commitment.
What's the difference between the competitor audit and the conflict checker?▾
The conflict checker starts from a creator: you enter an influencer name and check if they've worked with your competitors. The competitor audit starts from a brand: you enter a competitor name and discover which creators work with them. Both tools are complementary in your sourcing workflow.
How many brands can I audit for free?▾
There's no limit on the number of free audits. You can audit as many competitor brands as you want. Email is only required to unlock the detailed creator list.
Related: Run the audit (tool) · Conflict checker · Influencer brand history · Influencer sourcing tool · Pricing