Campaign
10 Influencer Campaigns on YouTube - February 2025
February 2025 has already seen some remarkable influencer marketing campaigns.
Let's explore 10 standout influencer campaigns that caught attention this month, highlighting how brands are leveraging creator partnerships to connect with audiences.
In February 2025, TikTok continued to be a powerhouse platform for brand collaborations, with creators across different niches showcasing products in innovative ways. Let's explore 10 standout influencer campaigns that caught attention this month, highlighting how brands are leveraging creator partnerships to connect with audiences.
1. L'OrĂ©al Paris x Makeup Artistique đ§đ»ââïž (Estelle Makeup)
French beauty creator Estelle Makeup partnered with L'Oréal Paris in early February for a product showcase featuring the True Match concealer and foundation line. The collaboration highlighted the brand's commitment to shade diversity and perfect color matching. With over 3,500 views, this beauty tutorial demonstrated the seamless application and coverage of L'Oréal's bestselling complexion products while maintaining an authentic feel that resonated with Estelle's beauty-focused audience.
2. Carrefour x Aurelie Mam Bonsplans
In a transparency-focused campaign, French deals expert Aurelie Mam Bonsplans shared exclusive early access to Carrefour's promotional catalogs with her budget-conscious community. What makes this collaboration unique is the creator's clear disclosure about her relationship with the brand, specifying that she receives advance information but no financial compensation for this particular content. This campaign garnered nearly 6,000 views by tapping into consumers' increasing desire for budget-friendly shopping options.
3. Garnier x Antoine Delp
Antoine Delp partnered with Garnier in a paid collaboration promoting the importance of year-round SPF protection. His engaging content style, asking viewers if they "validate" his skincare routine featuring Garnier's sun protection products, generated strong engagement with over 14,700 views and 330 likes. The campaign effectively addressed the common misconception that sunscreen is only necessary during summer months.
4. Garnier x Skincare Fairy (Baisers de Cacao)
In another Garnier SPF campaign, skincare expert Baisers de Cacao showcased the brand's Vitamin C Glow SPF50+ fluid. Her detailed review highlighted the product's lightweight texture, hydrating properties, and glow-enhancing benefits for darker skin tones. The creator emphasized that the product leaves no grayish castâa common concern for deeper skin tonesâmaking this campaign particularly relevant for diverse audiences. The video received over 6,400 views from her skincare-enthusiast followers.
5. Bella Barnett x Aika Samba
Fashion brand Bella Barnett collaborated with lifestyle creator Aika Samba for a Valentine's Day-themed campaign featuring their elegant dresses. The content showcased a romantic dinner setup, with Aika wearing a flowing, comfortable Bella Barnett dress. This campaign was particularly successful, generating over 484,000 views and 49,300 likes, demonstrating the power of lifestyle content that resonates with special occasions. The collaboration included a promotional code (TRL15) offering viewers a 15% discount.
6. L'Oréal Paris x The Classy Emily
The Classy Emily created an immersive daily vlog taking viewers inside "La Maison L'Oréal Paris" exhibition. This experiential marketing approach allowed viewers to discover L'Oréal's makeup, skincare, and haircare offerings through the creator's personal journey through the exhibition. With nearly 10,000 views and strong engagement, this campaign demonstrated how brands can leverage events and experiences for more dynamic influencer content.
7. L'Occitane en Provence x Olivia (Olafflee)
Beauty creator Olivia created a cherry blossom-themed skincare routine featuring L'Occitane's cherry products alongside other complementary brands. This ASMR-style evening routine video celebrated sakura season with soothing visuals and sounds, creating a sensory experience for viewers. The campaign attracted over 51,500 views and 10,100 likes, showcasing how seasonal themes can enhance product storytelling and engagement.
8. Erborian x Emily English
Nutritionist Emily English created an educational campaign for Erborian's BB Cream, highlighting the connection between nutrition and skincare. The content focused on how Korean Ginseng Extract (a key ingredient in the product) works similarly to the antioxidants and healthy fats in a nutritious diet to boost collagen. This science-backed approach garnered over 27,400 views and demonstrated how brands can leverage creators with specialized expertise to add credibility to product claims.
9. Rabanne x Sulivan Gwed
In a music-inspired campaign, Sulivan Gwed created a "get ready with me" video featuring Rabanne's Rockstar Mascara and Phantom Elixir fragrance while paying tribute to Amy Winehouse. This rock-themed content perfectly aligned with the edgy brand positioning of Rabanne's products. The video received impressive engagement with over 74,700 views and 5,690 likes, showing how cultural references can enhance brand storytelling.
10. Calvin Klein x Lou-Garou (Mignot Lou)
Just in time for Valentine's Day, creator Mignot Lou partnered with Calvin Klein to showcase their unisex fragrances as perfect gifts for couples. The campaign highlighted the fresh scent profiles that can be shared between partners, offering a practical gift solution for the romantic holiday. With nearly 3,000 views, this campaign effectively targeted gift-seekers looking for premium yet practical presents.
Find new brands that invest in influence marketing!
Try Sulico for free to discover brands investing in influencer marketing. Get their contacts, email, and LinkedIn. Don't waste time â test it yourself for free! As social media continues to evolve, brands are creating innovative influencer campaigns. Exciting trends are emerging in the world of influencer marketing.
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