Latest influencer campaigns on TikTok - August 2024

TikTok continues to be a hotbed for influencer marketing, with brands leveraging creative content creators to reach engaged audiences. In this article, we'll explore some of the standout influencer campaigns that made waves on TikTok in August 2024. From tech giants to beauty brands, these collaborations showcase the diverse and innovative approaches brands are taking to connect with consumers. Let's dive into the latest trends and see which companies are leading the pack in influencer marketing on TikTok.

10 influencer campaigns in August 2024

1 - Google Pixel x Eleanor Neale

In August 2024, Google Pixel partnered with popular UK-based content creator Eleanor Neale for an eye-catching TikTok campaign. The collaboration centered around the launch of the highly anticipated Pixel 9 smartphone.

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2 - Samsung x Johnny 경후 Sheldrick

In August 2024, Samsung partnered with UK-based content creator Johnny 경후 Sheldrick for an innovative TikTok campaign showcasing the new Samsung Galaxy Z Fold6. This collaboration uniquely combined technology with Johnny's passion for fermentation, creating a distinctive and memorable campaign.

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3 - Lancôme x Bomanizer

In August 2024, luxury beauty brand Lancôme partnered with Canadian TikTok creator Bomanizer for an engaging and humorous campaign. This collaboration showcased Lancôme's ability to connect with younger audiences through creative content on TikTok.

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4 - La Roche-Posay x Sammi

In August 2024, French skincare brand La Roche-Posay teamed up with UK-based content creator Sammi for a timely and relevant TikTok campaign. The collaboration centered around the brand's popular Anthelios SPF50+ sunscreen, perfectly aligning with the summer season and growing awareness of sun protection.

Key aspects of this collaboration include:

1. Seasonal relevance: Promoting SPF during summer months when sun protection is crucial.

2. Popular TikTok format: Using the GRWM style to seamlessly integrate the product into a relatable context.

3. Personal story: Tying the product use to a specific event, making the content more engaging and memorable.

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5 - Disney+ x Hannah Lowther

In August 2024, streaming giant Disney+ collaborated with UK-based content creator Hannah Lowther for an exciting TikTok campaign. This partnership centered around the D23 event, Disney's official fan club expo, showcasing Disney+'s commitment to engaging with its most devoted fans.

Key elements of this collaboration include:

1. Event promotion: The video highlighted Hannah's attendance at the D23 event, likely generating buzz and interest among Disney fans.

2. GRWM format: Hannah used the popular "Get Ready With Me" style, creating a Disney-themed preparation video.

3. Exclusive access: The content suggested Hannah was given a "gifted trip" to the event, offering viewers a glimpse into an exclusive Disney experience.

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6 - Temu x RIRI & REME

In August 2024, e-commerce platform Temu partnered with UK-based creators RIRI & REME for a budget-friendly fashion campaign on TikTok. The collaboration showcased Temu's affordable yet stylish offerings, appealing to cost-conscious consumers.

Key aspects of the campaign:

1. "Boujee on a budget" theme, highlighting Temu's value proposition

2. Promotion of a discount code (dpx3464) for £100 coupons and 90% off

3. Use of popular hashtags like #temuhaul and #haultok to increase visibility

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7 - Charlotte Tilbury x Lele Pons

Charlotte Tilbury collaborated with popular creator Lele Pons for a humorous TikTok campaign in August 2024, promoting their Unreal Skin Foundation.

Key elements:

1. Comedic scenario showing how to "skip traffic" when running late
2. Subtle product integration within an entertaining skit
3. Use of hashtags #unrealskinfoundation and #charlottetilbury for brand visibility

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8 - Gymshark x McKenna Crisp

Gymshark partnered with UK-based fitness influencer McKenna Crisp for a TikTok campaign in August 2024, focusing on athletic wear and motivation.

Key aspects:

1. Nostalgic "Missing the shredz" theme, likely appealing to fitness enthusiasts

2. Promotion of a personalized discount code (CRISP for 10% off)

3. Brief but impactful content, typical of TikTok's fast-paced nature

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9 - Pampers x StuartandFrancis

Pampers collaborated with UK parenting creators StuartandFrancis for a heartwarming TikTok campaign in August 2024, focusing on their Premium Protection nappies.

Key elements:

1. Authentic "Daddy and daughter day" content, showcasing real-life parenting moments

2. Promotion of Boots New Parent Event with specific deals (2 for £12 on essential packs, 2 for £22 on jumbo packs)

3. Use of hashtags #pamperspremiumprotection and #babyapprovaltest for increased visibility

10 - National Express x The Coles

National Express partnered with UK family creators The Coles for a TikTok campaign in August 2024, promoting their coach travel services.

Key aspects:

1. Focus on affordable and convenient family travel

2. Highlighting of coach features like onboard WiFi and USB charging ports

3. Use of hashtags #IfYouKnowYouGo and #NationalExpress for brand visibility

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Conclusion

As TikTok continues to dominate the social media landscape, brands are increasingly leveraging its platform to create innovative and engaging influencer campaigns. The 10 campaigns highlighted in August 2024 demonstrate the power of creative collaboration between brands and influencers. Whether it’s Google Pixel’s personalized experiences or Dyson’s clean floor mission, each campaign offers unique insights into how brands can effectively reach and resonate with their target audiences. As we move forward, it will be exciting to see how these trends evolve and which new strategies will emerge in the ever-changing world of TikTok influencer marketing.