Latest Influencer Campaigns on Instagram - October 2024

In the ever-evolving world of influencer marketing, brands are constantly seeking new and innovative ways to connect with their target audiences. November 2024 saw a flurry of exciting collaborations between brands and content creators across various social media platforms. Let's dive into the latest influencer campaigns that caught our attention.

10 Influencer Marketing Campaigns to analyse in October 2024

META Collaborates with henrytran on Scam Awareness

Meta, the tech giant behind platforms like Facebook and Instagram, teamed up with French content creator henrytran to raise awareness about online scams. Through a clever skit, henrytran highlighted the importance of staying vigilant and critical when navigating the digital realm, reminding viewers that if something seems too good to be true, it probably is.

C&A Embraces Winter Fashion with benoit.assadi

As the colder months approached, fashion retailer C&A partnered with French influencer benoit.assadi to showcase their winter collection. In a relatable video, benoit.assadi took viewers on a shopping trip with his family, highlighting the brand's stylish yet comfortable offerings for the entire family.

SWAROVSKI Sparkles with leaelui's Party of Dreams

Luxury crystal brand Swarovski collaborated with French creator leaelui for a dazzling "Party of Dreams" campaign. Showcasing their Millennia and Matrix collections, the video exuded glamour and elegance, capturing the essence of Swarovski's timeless allure.

MONUMENTAL Ignites Adventure with jesta_hillmann

French influencer jesta_hillmann teamed up with the brand Monumental, inviting viewers to embark on an adventurous journey. With a captivating video and the tagline "For the love story, of course," the campaign sparked curiosity and a sense of excitement.

ASOS Shines with yasmindevonport_

British fashion e-tailer ASOS collaborated with influencer yasmindevonport_ to showcase their latest offerings. The stunning video captured the essence of ASOS's trendy and affordable fashion, leaving viewers eager to update their wardrobes.

AVEENO Soothes Skin with ggallanagh

Skincare brand Aveeno partnered with British creator ggallanagh to promote their range of products formulated with the soothing properties of oats. ggallanagh shared her personal experience with Aveeno's body, face, and hair care products, highlighting their effectiveness for dry and sensitive skin.

PLAYSTATION Unleashes Gaming Excitement with maestephens_

Gaming giant PlayStation joined forces with influencer maestephens_ to promote their latest release, "Until Dawn." The campaign offered a behind-the-scenes look at the game's soundtrack and gameplay, captivating gamers and music enthusiasts alike.

DEICHMANN Embraces Croctober with louisemaymosley

Footwear retailer Deichmann celebrated "Croctober" by collaborating with British influencer louisemaymosley. In a fun and relatable video, louisemaymosley showcased Deichmann's selection of Crocs, embracing the trend while highlighting the brand's affordability.

MALIBURUM Channels Mean Girls with gkbarry_

Malibu Rum tapped into the nostalgia of the iconic movie "Mean Girls" with their collaboration with British creator gkbarry_. The campaign invited viewers to share their favorite quotes from the film, creating a sense of connection and reminiscence.

PHILIPS Promotes Oral Health with irisenthoven

Dutch influencer irisenthoven joined forces with Philips to promote their Sonicare electric toothbrush. The video highlighted the importance of oral hygiene and encouraged viewers to prioritize their dental health with Philips' innovative products.

These influencer campaigns demonstrate the power of collaboration between brands and content creators. By leveraging the authenticity and reach of influencers, brands can effectively connect with their target audiences, fostering engagement and driving brand awareness.

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If you're interested in exploring more influencer campaigns or considering an influencer marketing strategy for your brand, be sure to check out Sulico. Sulico is a powerful platform that helps you discover the latest brands deals that happened on Instragram, Tiktok or Youtube, enabling you to create impactful campaigns that resonate with your audience.